Here I am to share with you the reasons why I’m back, and what’s coming up for us here in this podcast, and what I’ve been envisioning for what’s possible with this community. Now before I get going on that, I do want to thank those who are commenting live on the podcast itself. I just want to send a quick shout out to Wendy McKay, Sandy Freshie, Simon Carstonson, Barbara Bailey. I probably should stop saying last names. I’m probably not saying them correctly, perhaps.
Kevin is also here with us. Thank you. Those of you who are watching this later or listening to the episode, you can go to our website, www.ourhighestwork.com, and then click on the episodes and find the links to the YouTube videos. The YouTube videos are sort of the central place for the podcast. So let me kind of explain to you what my work process is for the podcast.
Maybe this will inspire you to think about creating your own as well. So, to create this podcast, I first brainstorm the ideas, of course. Spend some time doing that. Sometimes it’s just 15 minutes. Sometimes it’s half an hour.
Sometimes it’s over a couple of days. I might just kind of have a particular topic in mind. If I’m just going about my own business, if ideas come through, I’ll just quickly write them down in my phone. When it’s time for me to kind of prepare the podcast with more focus, I’ll take out my notes from my phone and prepare my podcast that way. Sometimes I create a mind map or improve upon a mind map I’ve already created in preparation.
And then, I announce the podcast. I announce it to the e-mail list at ourhighestwork.com. If you want to get the announcements for sure, you could do that by going to ourhighestwork.com. Sign up for the e-mail list and you’ll be sure to get the announcements about the live podcasts. The day of the podcast, of course, I do this Google Hangout on air.
It’s live and real time. I’m just doing it here. That gets automatically put on to a YouTube video. That’s how the Google Hangout works. It gets automatically placed on YouTube video.
If there is any kind of preparation a couple of minutes before the official podcast, sometimes I come on early and I talk to some of the live commenters. I edit that part out for the YouTube video. So the YouTube video gets placed there on Our Highest Work YouTube Channel. From there, what I’m now going to be doing is I’ve hired someone, actually going to be hiring someone to then download the YouTube video. Convert that into an audio.
Edit that into a nicer sounding podcast, so with an intro music, outro music, that kind of thing, which we never had before, right? If you have been following this podcast, you know that the audio has been very basic. It’s just me talking. There’s no music of any kind. Really, the reason I decided to start a podcast last year was because I myself have been benefiting from podcasts for at least a year before that.
I was so grateful to the podcasting community, all the podcasters out there who are investing their time and energy in creating free content for the world that I benefited so much from, and all the YouTube people who create free videos for all of us to watch. I just felt so grateful that I thought it was time for me to give back. I felt like I have a unique message to share that was helpful to some people in the world. So I said, “I’m going to go ahead and do it.” So that’s why I decided to create podcasts.
One of the things I’ve realized was that my podcast, although it has some good content, it wasn’t as enjoyable to listen to as the podcast that I listen to myself. It doesn’t have the music intro, outro. Maybe it wasn’t edited as well as I hoped it – well the one’s that I listen to. So, I realized that if I’m going to give back in an earnest way, I want to make it a podcast that I myself would want to listen to. Does that make sense?
I want to share with you my thinking about tithing. I believe in tithing. Tithing is the idea of giving away 10% of your income to charity of some kind or to help other people, right? Tithe, the word tithe actually comes from – I don’t know. I think it’s a Latin or Greek word.
Those of you who know can comment below. Tithe means ten, right? The idea is to give 10% of your income to help others without any sense of return. It’s just as a worship, perhaps, as a dedication to the ‘all,’ the oneness of everyone, and the benefit of everyone. Not for selfish gain, right?
In the past, I’ve always tithed to various organizations. Now, feed the hungry or help the environment, or help this and that project. And then I came to a realization recently that, “Wait a second. I don’t really have a deep connection to these organizations.” It’s not like I volunteer for them.
I don’t have a say to where my money really goes when I tithe. I thought, “What if I took my tithe money, and instead of just giving away to charity, I put that money and I created jobs?” I put that money and I created jobs, specifically jobs doing things that don’t necessarily benefit my business, but benefit the world. So that’s how I came up with this idea of what if I spent my tithing money and just hire contractors to make the free content that I create that much better, so that it can actually be more entertaining? More entertaining means that it’ll actually help more.
More people will be more likely to consume it and be helped by it. My money will go to places that I know are actually helping people. My contractors need the money to make a living. I believe that making a living is the most dignified way of helping poverty. Instead of just feeding someone, you’re giving away for someone to fish and that they can feed themselves and their family, and improve themselves as a result.
That’s kind of how I’m thinking about my tithing money now, is take 10%. Hire contractors, audio editors, maybe video editors, graphic designers, whatever it needs to make this free content that I’m giving to the world the best that I can give without any sense of return because most of the people who watch this podcast and listen – watch the video and listen to the podcast, most of them, the vast majority, maybe none of them will ever become my clients. I don’t sell my coaching program in these podcasts and video channels. I just give, give, give, and I hopefully give in a way that’s really hopeful to you. So anyway, I’m looking forward to seeing what you think about that. Those of you who are live and commenting, or even those of you who are watching in on the comment strip, please comment below and let me know what you’re thinking.
Thank you, I just saw that ZuZu who also just commented and Kevin as well. Let’s see here. Wendy asked a question. So the previous podcasts are viewed on YouTube? Yes. There are I think close to 70 videos now.
All trainings about Authentic Marketing, Creating a True Livelihood Business, Joyful Productivity, that and other related topics. Mindful Activism, things like that, Spiritual Growth. They’re all available on youtube.com/ourhighestwork. It’s all one word, or just go to ourhighestwork.com. Click on the episodes section and you’ll find that as well.
ZuZu Petals asked a question, which is that she’d love to hear what I’ve discovered as best practices about standing out from the crowd and really providing value and transformation to our ideal clients and customers. What a wonderful question. Thank you, ZuZu for that. I’ll let it kind of sit in my mind for a little bit. I’m going to read the next comment.
Kevin says he’s always liked these podcasts because I skip to beating my own drum promotional stuff, and got right into the content itself. Thank you, Kevin for that comment. Actually, even for my upcoming podcast where I’m going to be adding some more intros, outros, it’s not meant to promote myself, but rather to make it more entertaining, make it more engaging. Okay. So the question ZuZu asked, “How do we stand out from the crowd and really provide value?” Great question, and I will tell you that that is the right question to ask, that it’s not about talking louder or posting more often on social media, e-mailing more to your e-mail list to stand out in that way.
That is one way of standing out, so let me say this. There are two ways of standing out, basically. Okay, let me say three ways of standing out. One is quantity. Quantity meaning the more often you e-mail – you’ve seen this before.
I mean you’re probably subscribed to some e-mail newsletter, so people just e-mail you all the time. That’s one way you standout is by, for a lack of a better word, bugging people more often. You probably feel that way sometimes about some of the e-mail that you’re subscribed to. You feel like they’re always bugging you. They’re trying to be louder, basically, than other people.
Being louder online means quantity. When you log on your Facebook, you keep seeing certain people post. They post very often. So quantity is one way of doing it. The second way is quality.
Quality is meeting your ideal customers, your ideal audience where they are at, being as helpful or entertaining as possible to them. It could be both, right? If you practice, practice, practice, you can learn how to be both entertaining and helpful. But even if you’re just one of those two things, you will stand out from the crowd. Remember that quality is not just about trying to please the whole world.
I mean even you might say, “Well, how come some things go viral and the mass public likes it - certain music videos, or certain cat videos, or whatever?” Well, the truth about quality is that it’s always about meeting a particular audience where they’re at. So when you think about the people you really want to help, the people you really want to reach, maybe it’s your ideal clients, what entertains them? What engages them? What will be really hopeful to them that you can provide?
If you answer those questions and it’s not a one-time answer. These are inquiries that you keep on engaging with in the rest of your career. What can I say that truly is helpful, transformational that my ideal audience would find truly transformational and helpful? Or, again like I said, “What can I say that’s truly entertaining or engaging for them?” The way you really answer that question is by observing your interactions with them over time, and their interactions with other message givers, with other content providers.
As you create content, whether you’re posting on Facebook or whether you are creating videos or podcasts or writing blogs, notice which ones that your ideal audience members tend to like the most, share forward the most, comment the most. As you keep in that inquiry, again this is not a one-time inquiry. I’m planting the seeds, so that hopefully you’ll keep on bringing this question up for yourself over time. It’s less of a homework assignment. It’s more of a lens you put on that you’re continually asking, “Oh. What’s my ideal audience benefiting most from what I’m saying?
Also, what are they benefiting most from that I can see the other content providers for what they’re providing?” So if you see your clients or ideal audience members commenting a lot on something else, you’ve got to ask yourself, “What is it that that person is providing that is so either entertaining for them or so helpful for them?” Does that make sense, ZuZu? Let me know if this is helpful for you. I see Wendy also just commented, thank you, and Bailey as well, or Barbara, sorry, and Barbara as well, and Kevin.
So I was saying the three ways of standing out. Quantity is one. All of these are legitimate. I will give my opinion on these soon. Quantity is one.
Quality is second. That’s what I’m always asking you is, “What am I providing for you that is really helpful?” Because if I provided something for you that’s really helpful, you’re much more likely to like it, comment on it, share it forward even without me asking you. This was a conversation I was having with someone recently, a colleague of mine who’s been quite helpful for me. Thank you, Carl Willis.
I was talking to him about how I want to stop doing content, my free content. I want to stop doing it for the affirmation, for the praise. I’ve realized that this has been really tripping me up, and I think this trips up a lot of people, right? That the reason I stopped my podcast a couple of months ago because I felt it wasn’t getting enough praise, compliments from my podcast listeners and audience members. So I was talking to Carl about this, and he said something wonderful to me.
He said, “George, I know that your values is about unconditional love. If you’re doing something for the praise, for the compliments, and if you’re not going to do it anymore because you don’t get enough praise and compliments even though you think it’s the right thing to do, even though you think it’s worth doing in the world, it’s something that’s worth doing. It’s worth sharing. If you believe in it and you’re not sharing it because you’re not getting enough compliments, then you’ll be beholden to the winds of praise and compliments. I just thought it’s so true.
I want to share what I think is worthwhile for you because I love you, because I believe in this work and I believe in you. When I say “you,” I mean “you” as my audience members. I want to really help you. Whether or not you remember to stop your listening of the podcast and comment, it doesn’t matter to me anymore. However, given that though, that’s important.
That’s an important thing. Given that though, I still will continue to see what seems to be most helpful. The difference now though is I won’t try to say, “I have to get a minimum number of comments or likes before I continue doing this thing.” I hope that encourages you as well is whatever message you believe in and whatever message you have been finding has been helpful to your ideal audience, share it anyway. Help them anyway.
Even if you don’t get the requisite number of thanks or likes or shares or comments, you do it because you enjoy the experience of serving. You do it because you remember what love is about. That’s number two, Quality. Focus on quality. If you keep focusing on quality, one day you will share something that goes viral.
It’s just statistics. It’s just a matter of time. Viral doesn’t mean it gets 10 million views. Viral is dependent on your own audience. For me, when I post something on Facebook and it gets 33 likes, I consider that to be one of my better posts.
It’s viral for my numbers. If it gets 60, 70 likes, that’s even more viral, right? Most of my Facebook postings get a few likes, a few comments. I realized this because I’ve been playing the quantity game a bit too much the past couple of months. So I’m kind of focusing more on the quality game now.
Remember I said there was a third way to stand out? The third way to stand out is when someone else promotes you. It’s when someone else brings you to their audience. This can happen if you partner with someone to do a webinar for their audience. You get interviewed on a podcast.
So those are some ways of doing it, or you write a blog post for someone else’s audience. So those are some ways of doing it, but another way of standing out or another way of being promoted by someone is simply when you focus on quality. You eventually share something that’s so useful or so entertaining that people just naturally want to share it forward, so the third thing about standing out happens. That’s how a lot of people have heard of me is when someone else shared me forward. That’s how some people have heard of you is someone from your audience shared your thing forward.
Does that make sense? I’m just going to take a quick pause and allow you to digest that. At the same time, I’m going to take a look at the comments that are coming through. So, Barbara says, “I love the idea of tithing. Letting the money flow through us.”
ZuZu says, “Such a great idea about conscious capitalism and business as a spiritual practice.” Thank you, ZuZu, for actually saying that, “Business as a spiritual practice,” yes. I really believe that the purpose of life is not to accumulate money, or to have comfort, or to even have pleasure. I don’t believe that happiness is the purpose of life. I believe that growth is the purpose of life, or I should rephrase that.
Happiness as most human beings define it as comfort and pleasure, usually bodily pleasure of some kind. That’s a shallow level of happiness. There’s a deeper level of happiness that so many people forget about, which is a happiness on the soul level. Have you ever been through a challenge where you remember the purpose of the challenge, and you find the meaning within the challenge, or you’re encouraged by someone to find the meaning or purpose in the challenge? And you find this meaning, the meaning that’s deep there within that actually created some kind of happiness for you.
Maybe it created some courage for you to bare yourself through the challenge, bare through the challenge, or some kind of patience and you were proud of yourself for having those virtues or for growing that virtue. That level of happiness, I believe, is why we’re really here. Yes, the more shallower level of happiness is a respite, is a respite given to us. Comfort and pleasure is a respite given to us, so that we have the strength to then go face another challenge to grow and to reach that deeper level of happiness. That’s spiritual practice.
I believe that business and work is really a stage. The purpose of business and work is not to make money. I should say that that is one purpose. That’s a shallower purpose. You need that purpose to have comfort and pleasure and security.
But the deeper purpose of work, I believe that work and business is a stage for the deeper stuff, which is finding meaning and spiritual personal growth. That brings us that deeper level of happiness, so ZuZu, thank you for bringing that phrase out - Business as spiritual practice. Let’s see. What else do I want to call out in terms of comments? Thank you, Kevin and Wendy for your comments as well, and Sandy also.
Sandy says that this example of this podcast has helped her to open her heart to creativity in her heart regardless of the results. I want to share with you a quote that I’ve been memorizing. Let’s see if I can share it correctly. It’s a quote from the Bhagavad Gita. It goes like this, “To action alone hast thou a right and never at all to its fruits. Let not the fruits of action be thy motive. Neither let there be in thou any attachment to inaction.”
So don’t be lazy. “Therefore, without being attached to the fruits of activities, one should act as a matter of duty.” And by duty, it’s meant, in the framework of the whole passage, it’s meant worship to God in our work. If you don’t believe in God, think of duty as doing work because of love for someone or for an audience or for your own growth. That’s what duty means.
The final part of the quote is, “By working without attachment, one attains the supreme.” Isn’t that wonderful? That quote? So it’s about working because the work is worth it, and not being attached to whatever fruits come is whatever fruits come. Sometimes even the most successful business people, even the most successful marketers – I’ve seen this again and again, in myself as well.
We have the most perfect marketing plan for a particular launch. We enact the perfect marketing plan, and then the fruits don’t come. On the other time, sometimes we do a very sloppy launch that we didn’t follow all the perfect best practices. Yet, the fruits come in droves. There’s lots of fruit.
So, I believe that there is a greater being in control. Whether you believe it’s God, or the universe, or the economy, or the interconnections that you cannot see that actually makes it such a difference in your life that you cannot control. That there is something in control of our lives that is beyond our control. What we are called to do is do the work that’s worthwhile. Do the work that’s worthwhile, and let the fruits come.
Now part of the work that’s worthwhile, all of this is – the foundation needs to be, of course, that you need to figure out how to support yourself financially. That’s part of the work that’s given to us. It’s we first have to figure out how to support ourselves financially. Once we figure that out, then we could do the more self-actualizing work. Very few of us are lucky enough to immediately do self-actualizing work, and immediately find financial security from it.
We usually need to figure out – I have one minute left, or two or three minutes left before the half hour mark of this episode. I want to try to stick to my time better these days. How do you make money? Where does money come from? Now, you may have heard me say this before, but I’ll remind you.
Money comes from other people. If you can be useful or entertaining to other people and if you can make an offer to them for something, a paid service or product or program that is useful and-or entertaining for them, they will pay you. If people aren’t paying you for a service, product, or program, it’s because you haven’t yet made it useful enough or entertaining enough for them - end of story. So to make money, you’ve got to first realize that money comes from other people, not from your own passion. Money comes from other people, so you’ve got to do something that other people want.
You’re so passionate about something. You want to use your passion to make money, then really the way of doing that – so there’s like two ways of making money. One way is just do whatever people want, which is get a job. Whatever people want is they’re hiring for something. You just go and apply for a job. You get it, or go through networking, or however you want to get a job, or you see whatever it is. So that’s one way of doing it.
Another way is you sell whatever is selling and you sell that thing because you know people are buying that kind of thing. That’s one way of making money is regardless of your passion. The other way of making money, which is harder but much more fulfilling is to say, “What am I passionate about?” And then, “How can I reframe, resay, remarket this passion in a way that people want, in a way that’s useful for a specific audience?” The more specific an audience you can be, the more likely you are able to focus your messaging on what that audience wants.
So let me say that again. The way to make money from your passion is to reframe your – because your passion, the way you say it may not be what people want. It may not be what people are willing to pay for. So you’ve got to say – All right. This is what I’m passionate about.
I’ll give you an example. I’m passionate about personal development. I’m passionate about spiritual growth. I’m passionate about true livelihood, but I haven’t been able to successfully sell that thing yet because I haven’t really made an offer in that. But, that’s a whole other story.
I am reframing my passion as “I’m going to help you with your marketing. I’m going to help you make money.” I help my clients make money, but I’m really talking with them about personal development. I’m really talking with them about true livelihood. But then at the same time, I’m also talking with them about marketing and all that kind of stuff because I am interested in that stuff too, all my passion that I’m interested in.
So you reframe your passion, and to make it easier for you to reframe your passion in a way that people will buy, focus on a particular audience. The more focused you are in a particular audience, the more you can study that audience. So for example, if you said, “My thing, I want everyone in the world to buy it.” It’s very hard for you to reframe a message that everyone in the world will spend money on. But if you say – I’m going to reframe my message, so that women in their 50s will buy it.
Then, you can then study women in their 50s. What problems are they paying for? What goals do they want to reach so much that they’re paying for that? The more you can focus your audience, the more you can study that audience to then effectively reframe your message for that audience. Then, they’ll buy it. Does that make sense?
So anyway, a few minutes on that, an off course. I’ve talked a lot about this stuff in the previous videos in Our Highest Work. Let me just end this episode by thanking those who were able to join me live, ZuZu, Sandy, Wendy, Kevin, Barbara, Simon. Thank you so much for commenting live. There’s others who are watching, but couldn’t comment. Thank you as well.
Those of you who are watching or who are listening to us later, I also want to thank you for being a part of this community. Let me know if you have time, if you want to, how can this podcast be even more useful for you? What can I talk about that will be even more helpful for your true livelihood? And also, how can this community be even more effective for you? I want to encourage you. This podcast is free.
The videos are free, and so is the community. But for a free community to really work, I can only show up at the community – I’ll just tell you. I just show up in the community about once a week. I’m going to try to be more disciplined about that from now, and about once a week I show up to try to help out with comments, answering people’s questions. But I want to encourage you if you want this community to be a free community that’s effective for you and helpful for you and other people, I want to encourage you to think about setting aside some time each week, maybe just 10 minutes a week.
Come into our community and help out. Comment on other people’s threads in a supportive, encouraging, and helpful way. At the same time, ask a question, so that other people can help you as well because the way you help this community is two ways. One is helping others out, and another way is being helped by others. So with that, I am so looking forward to our future together.
I’m looking forward to how this community and this podcast can help you. Share success stories with me. Even if it’s a small progress, share that with us in the community. And until the next episode, know that you are being cared for by a force greater than you know. You are being loved, and I wish you the very best. Be well. Remember that your work is best done with love. Take care.