What they call our true livelihood. I’m going to show you this diagram. I’m going to talk you through a little bit of it, and then I’m going to share with you my thoughts on “If you find yourself in one part of the diagram, how do you then integrate all the other parts?” So without further ado, let me bring the diagram up on the screen. Actually before I even do that, I always want to encourage you to make the best use of this time that you’re watching this video.
As you’re watching this video – well, maybe you’re doing something, some other chore, and that’s great. Keep doing that. But if you’re just watching this, might as well take notes. If you’re going to take notes and you don’t mind having a public discussion around these ideas, why not go ahead and comment below the video. Any thoughts you have, any notes that you’re taking, even if it’s just a quick sentence here, you can write as many comments as you want.
If you enjoy seeing other people’s comments on videos, be the change you want to see in the world and write your comments. So that others can enjoy them and reflect back to you what you said. Maybe if you have a question, you can post it while you’re watching this. So without further ado, let me show you the diagram here. So the diagram is a clever diagram that says that the center part is “Purpose”.
The purple dot is “Purpose.” Actually, I would disagree. The purple dot is not “Purpose”. The purple dot is “True Livelihood”. What’s the difference?
The difference is that your purpose, your life purpose, or just purpose if you want to keep it short, is far bigger than just what you do for money. Hopefully, you could see my mouse now. So well, even if you can’t, that’s okay. Let me talk you through this diagram. First, we usually start – most of us who are watching this are probably more tend to be idealists or visionaries, you might say.
We usually start with what we love to do. Like, “Oh. I so enjoy doing this activity or that activity. Wouldn’t it be great if I could make a living doing that?” Now, not all of you are in that boat. Some of you saying, “I don’t even know what I want to do.”
I will address that later. If you’re not even sure what you want to do, let me address that later. But first, most of us are probably watching this, many of us are starting to think like, “There’s something I love doing. I want to make money doing it.” To get to “True Livelihood,” you need to integrate all four of these circles.
So in no particular order, the second circle is that “The world needs it”. Meaning, not only do you enjoy doing it, but you really believe that if more people saw you doing this or took advantage of your doing this, or I mean, I should say take advantage, but utilized your skill of whatever you love, that the world would be a better place. So that’s what it means by “The world needs it.” It’s not only an interest, an enjoyment for you, but it’s also a cause for you. That’s why the world needs it here.
If you only integrated these two, this diagram says that the end result is “Mission.” So if you love something and you feel it’s a cause, then for you, you might say it’s a mission. Let’s go to the next circle down here, the bottom circle, which is “You are paid for it.” Actually, no. Before we get there, let’s go to this one, the one on the left. “You are great at it.”
So, it’s not only a skill that you have fun doing, that you believe that the world needs. It’s a cause for you. But you are also really amazing at it. Like, people tell you that, “Wow! You are an expert in this thing that you’re doing,” or “Gosh! You must be a professional doing this thing,” because you get the results that you are saying to people that you can get them.
If it’s an artist, “Wow! Your art’s amazing.” There’s this word here between “You are great at something” and “You love it.” The word here is “Passion.” I’m not sure I agree with that word, “Passion.” I think that what’s more accurate is to say, it’s more like you’re a “Genius.”
It’s like you’re great at it and you enjoy doing it. I’m not sure if you can think of a word for this because a lot of people think of passion as something they enjoy doing, they love doing, but they’re not necessarily great at it. You have probably known people in your life. They really enjoy it, but you don’t have the heart to tell them that you don’t really think they’re that great at it. So, I think “Passion” is a misleading word.
So, if you can think of another word, let me know the intersection between what you love doing and what you’re great at. Now, the next circle, the one that we haven’t yet talked about, the bottom most circle is “Something you are paid to do”. Now, this is easy to think about. Most of us have had jobs in our life. Unfortunately for many of us, we haven’t enjoyed our jobs.
It’s just something we’re paid to do. It’s not our mission. It’s not our passion. Maybe it’s not even our vocation. So, let me explain these words here.
If something you are paid to do and you feel that the world needs it, so it’s like a cause for you. The word here is “Vocation.” Again, I’m not sure I agree with that word because “Vocation,” people often think of it as something that also calls to you in terms of something you enjoy. This is an interesting discussion, right? So, if the world needs it but you don’t love it, what do we mean by that?
Here’s what I mean. So, let’s say you work in a non-profit organization. So, I love animals. If I worked in an animal advocacy or an organization that’s advocating for better treatment of animals in industry and other places, then I would be paid for it and I would feel like the world needs it. However, what if my boss is really terrible to me?
Then, I don’t love it. What if what they have me doing is work that even if I’m great at it, it’s really boring for me? People say I’m great at it but it’s just boring for me. So then, I would only be at these three circles rather than integrating this one. You see the difference there?
What about the intersection of “Something you’re paid for” and “Something you are great at”? I agree with this word, “Profession”. One example is lawyers. Lots of lawyers hate their jobs even though they may be really great lawyers and may be really doing great work for their clients. The clients love the contracts they do for them, the lawyers do for them, but the lawyers may be bored doing the contracts and they may even be questioning whether the world needs more laws and more contracts. Right?
Whether they believe in what the client is doing. Maybe there are well-paid lawyer doing a very excellent job for an oil company and in their heart of hearts, they’re really an environmentalist. Then, that would be these two circles, “Great at it. Paid for it,” but they really don’t feel the world needs it and they don’t even enjoy the work because it’s boring or whatever. So, I think I’ve talked about sort of the various connections here.
I’ve talked about these four words that are the connections and these four big circles. Now, let’s talk about what if you find yourself in the circle where you enjoy doing something. Let me first start with, “What if you don’t even know what to do with your life?” You’re just like, “Well, I want to keep my options open and I really don’t know what to do with my life.” In that case, you can actually start at any of these four circles and integrate the other three.
Really, you can. Let’s start at if you don’t know what to do with your life, you’re really not sure what you love. Let’s start at this circle. If you have no idea, right? Let’s start at what the world needs.
I mean, that’s where I like to start because as if you know by watching this video series, I really believe in living according to a service. I really think that too many people in our world today are living selfishly. They’re thinking about themselves and what we have learned from the world’s ancient traditions and our own conscience is telling us that if we live a life of service, we will very likely find deep fulfilment and even though, sometimes, a life of service is painful, you might not love it. You might not be paid well for it. Even though, sometimes, a life of service is painful, you will be richly rewarded and sometimes, not in this life, but in the lives to come.
Now, I know some people watching this are going to disagree with me about the spiritual views. Let’s not go there right now. Let’s just say that I do believe that there are many lives to come. If you look at the scientific evidence on the afterlife and reincarnation, I think you, too, will be convinced because most people haven’t looked into the evidence but I have. I fully believe, truly believe, that there are many lives to come and this life is just a drop in the bucket.
So, that’s why I like to start at “The world needs it” because we are the purpose of life is to live a life of service and become better people. Grow in our virtues. That’s how I can very quickly summarize the purpose of life. It’s spiritual growth through service. Not just spiritual growth going into a cave and sitting there and meditating and hoping you’ll grow, but it’s spiritual growth through doing the messy work of working with other people who you don’t like, serving people that may never be able to give anything back to you.
It’s through the messiness of serving that we grow spiritually in patience, courage, kindness, all that great stuff that’s really the eternal stuff, the most longer term stuff. So, I want to start here. So, let’s start at “The world needs it”. So, how do you figure out what you believe the world needs? Well, ask yourself, “What is broken about the world?”
What is broken? Now, it doesn’t have to be world poverty, global poverty. That’s broken. People don’t have enough to eat. It can be.
So it can be poverty. It can be that the environment is being polluted beyond repair. It can be that animals are being mistreated. It can be that many people don’t have jobs and your passion about that. It can be that women are being abused in certain context, in certain countries, right?
It could be war. You hate war and you really think the world needs more peace. It can be that there’s a particular law that you disagree with, a national law that you disagree with. Those are all great, okay? Those are all big, global problems.
It can be education, lots and lots of things to concern about the world. Now, break it down to the everyday level. What does the world need? What’s broken on an everyday basis? Because if you ask yourself that question, on an everyday level, you’re much more likely to come to an answer that you can be paid for, that a product or service can come out of that answer.
What is broken in my everyday life? So for example, this morning, I wake up and I brush my teeth. Now, one thing I’ve always thought, one thing I do regularly is I wash my toothbrush. I wash my toothbrush on a regular basis. And I’m thinking, “Gosh. More people should wash their toothbrushes. People don’t realize how much bacteria there is in their toothbrush.”
I’m just giving you is kind of a silly example. So, there needs to be a product that keeps the toothbrush clean and actually, we have one. It’s kind of a very unknown product where you put the toothbrush in and ultraviolet light comes on. It’s actually not that expensive. It’s kind of cheap, but it’s kind of like a little sleeping case for the toothbrush that has an ultraviolet light pointing to the brush itself.
I’m like, “That’s such a cool thing! Why don’t more people know about this?” So, here’s a silly example, right? That the world needs cleaner toothbrushes and this product needs to be more well known or made more well known. So, maybe I can get paid for helping them market this product. Do you see, as an example?
Maybe that product doesn’t work very well and needs to be another product that’s developed. So, that’s a silly example, but you can look at your own life as you go throughout the day. What is broken? What doesn’t work as well as it should? Now, when we think about products, it’s actually hard to start a product company or a product business.
I really invite you to think about what’s broken in terms of services. What are people struggling with? What does the world need? What are people struggling with that isn’t being provided enough of out there? The world needs it.
If it’s being abundantly provided, then I’ll give you an example. Let’s say that I think that the world needs excellent Chinese food, okay? I should say, what’s broken about the world’s not in the excellent Chinese food, but really, in my neighborhood, there’s tons of Chinese restaurants. So, the world doesn’t need it from my perspective, but let’s say that the world needs better mental health.
The world needs better mental health but in my city, there are tons of psychotherapists and life coaches. So, the world, my world, the world that I can easily reach maybe doesn’t need more psychotherapists and life coaches, at least in my local area. You see? So, think about what’s broken and isn’t being [inaudible 16:36] enough of that you can reach. Now, of course, if you’re talking about the internet, that means you can reach the whole world, right?
You could reach everyone online, okay? So, what is broken in terms of services that’s not being provided enough of or not being provided in a way that you think it should be provided that the world needs? So, in my case, for example, I think that so many people are struggling with not having true livelihood. Not having enough clients in their business or not knowing what kind of business to get into that’s ideal for them. The world clearly needs that but there are tons of business coaches.
There are tons of marketing coaches, right? So, the world doesn’t really need another business or marketing coach. In my perspective, the world needs a business or marketing coach that is truly spiritual, who isn’t just using the word “conscious” or “Authentic Marketing” or “Ethical Marketing”. They’re not just using those words to sell you and they’re still using hyped up tactics, manipulative, deceptive things in their emails or whatever. So, I think the world desperately, in my opinion, I think what’s broken is business and marketing coaching is broken in that it’s not honest enough.
Even the people who use the word “honest” or “spiritual” or “conscious” are not really doing that. So, I’m here to fulfil that need. So, there’s a need in the world, okay? There’s a need in the world. So, let’s start there. And then now, the question is, “Do I love it?”
Well, let’s see. Which direction should I go into here? Let’s go in this direction. So, do I love it? Do I love it? So, find the need.
So, find what’s broken and that’s not being provided for in some important way that you want to provide it. And now, the next question’s, “Can you do it in a way that you love it?” Now, what does this mean? There are many ways you can solve that problem. So, if you look at what you enjoy doing, you would do things you would use the skills you enjoy using to solve that problem.
If that problem needs to be solved in other additional ways, partner with other people. I’ll give you an example. I love to talk, right? I love to coach. It’s just something I really enjoy doing.
So, I’m going to be talking to people and coaching people on truly spiritual, truly honest marketing. So, that’s how I’m combining these two circles, okay? Now, the world also needs written materials about truly honest, truly spiritual marketing, but I don’t love to write. So, therefore, I’m partnering. Actually, at this very time, I’m partnering with my friend, Mirror Living.
She’s one of the members in Our Highest Work as well. I’m partnering with her. She is a great writer. So, I’m talking the ideas out. I’m doing my mind maps and then she is going to be taking my mind maps. Of course, I’m outsourcing my transcription of my videos on my Honest Marketing stuff.
So, Mirror, my partner, my friend. Excuse me here while my wife comes in and my puppy goes crazy for a second here. See, this is a raw, live recording. Okay. So, I’m partnering with someone who loves to write to get the written materials out because the world needs the written materials in addition to my talking and my one-on-one coaching. You see the difference there? Maybe, I partner with someone else who is great, who loves to program software to get a mobile app out there about honest markets.
So, you see how just because the world needs it doesn’t mean you have to do all the activities to serve that need. You do what you love and the some other stuff you love as much. Let’s keep going. Now, you have to be great at it if you’re going to make it your true livelihood. Otherwise, people will not have the heart to tell you that you’re not good at it.
Seriously, because you love something, people are going to be supportive and say, “Wow! It’s so great that you love it. I hope that you do well with it.” Most people, well meaned people won’t have the heart to tell you that you’re not good at it. So, what you need to do is you need to constantly be in the mode of “How can I improve what I love to do?”
How can I improve it? That’s called deliberate practice. Deliberate practice. I will be putting some helpful links I can underneath the video after I’m done recording this to show you about deliberate practice. So, get amazing, alright?
Get amazing in what you love to do and, really, the main way to get amazing, to do deliberate practice is not just to do it in your own living room but is really to do it in the real world. Do it for other people so that they can give you feedback. Now, whether or not they pay you, do it as much as you can. Use that skill as much as you can whether you do it volunteer or whether you do it for pay and keep asking for feedback. Like, “Hey! Am I doing a good job?”
Tell them, “Please be honest with me on how I can improve my service,” so that you really get more out of it. If you need to, create an anonymous survey using Google Drive. Using Google Forms, you can just go to Google Forms. Go to Google and search “Google Forms” and read about it and create a free survey online where you don’t ask for people’s names so they can be anonymous and you send that survey to your clients or to the people you’re volunteering for to say, “Hey! This is an anonymous survey.
I would love for you to fill this out. I’m sending it to other people I’m working for. Please fill this out and let me know honestly how I can improve so I can become really great at this thing that I’m doing for you.” Finally, “You are paid for it”. Okay, you are paid for it.
So, how do you get paid for something you love doing, you really believe the world needs, and that you are great at? Well, actually, if you get great at it, very chances are it’s not going to be hard to get paid for it because people will start spreading the word. Generally speaking, if you’re great and amazing at something, people will spread the word about it and you’ll start getting paid for it. Now, I’m assuming. Now, here’s the thing.
I’m assuming you are making an offer to say, “Hey, I offer this skill at this price.” If you’re offering a service, I really recommend that you do packages rather than only be hiring hourly. So, what I mean is try to sell your client to say, “Hey. Rather than hire me hourly, you can get a much better deal at hiring me for a package of 10 hours, a package of 20 hours, a package of 40 hours.” Of course, the more they buy, the more discount they get versus your hourly rate or vice versa.
You should make your hourly rate higher, so that people can still hire you hourly. Then, to get your hourly rate that you’re really happy with, you sell them packages. That make sense? I mean, sorry. Let me say that again.
Come up with an hourly rate that you would be fine living at, an hourly rate you’re fine living at. That should be your package rate. That should be your basic package rate, maybe 10 hours. Sorry. Your lowest package rate, maybe you sell a package of 40 hours. If they buy a 40-hour package, then the hourly rate is what you’re really happy. You’re really fine, minimal, living at.
Then, the other packages bring your hourly rate higher up. So that if people are hiring you per hour, then they’re really paying you more than you need, but the reason they’re paying you more than you need is because they’re only hiring you for an hour at a time. There’s no jobs if you’re already there. You see? That make sense? I bet as I’m saying this, my transcriptionist is thinking, “How can I charge for the package?” I hope so.
You’re a great transcriptionist and you should charge me for package. So, you might be asking yourself question, “Well, I’m really great at something. How come people aren’t spreading my packages?” Well, let me be the one to tell you because I’m saying this to all of you generally.
If you are offering packages and people aren’t spreading it, there’s one of two reasons why they’re not spreading it. It’s either because you’re really not that great at it and they don’t have the heart to tell you. Most people won’t, unless you ask them or unless they take an anonymous survey. They’re willing to take an anonymous survey. You’re either not great at it yet, or the world doesn’t really need it.
You might think it’s broken, but other people don’t think it’s broken. You see what I mean?
The people you’re reaching out to don’t think it’s broken and don’t think it needs to be fixed. So, work on one of those two, either become great at it so people will spread the word or really pick a problem that people think is broken so that you can be selling the world really, really needs. Okay?
I’m not saying, don’t sell anything for 10 years while you become great at it. Then, start selling. I’m just saying, keep getting better at it as you keep making the offer. Okay. But the other thing is, let’s say you are great at, you’re reasonably good at it.
You enjoy it. The world needs it but you’re not getting paid doing it. Well, what I recommend that you do, therefore, is observe your niche mates who are making a living doing it. Your niche mates are, some people call them “competitors”. I prefer niche mates.
These are other businesses that are getting paid for doing the thing that you want to do. Okay? That can encompass the top three circles. Observe how they do their marketing. Observe how they’re making a living doing it and emulate the things you like about it.
You can probably find three, five, 20 niche mates. Look at all 20 niche mates’ marketing and write down what you like about their marketing and emulate that or you want to make sure that you’re emulating people that are actually making a living doing it. It’s hard sometimes to know whether a business is actually making a living or whether they just have a nice website. It’s really, really hard to tell. I’ve noticed that lots of people, I have a lot of clients who come to me. They have great websites but they’re not making a living and nobody knows that.
They look like they’re making a living but nobody knows that they’re not getting any clients. So, the only way, really, to know that they’re really making a living doing it is either they say it publicly. Like, “Oh! I’m so grateful that I have a full roster of clients now,” or you talk to them. Say, “Hey, I’m kind of getting to this industry. I would love to ask you, ‘Are you really making living doing this?”
It’s like, “Is it possible?” You know? If they’re willing to talk to you or be honest with you, that’s great. Or you talk to someone who knows them to say, “Hey, do you know that person is really making a living doing that?” Okay?
So, let me see what else do I want to talk about. Okay. Let me say one more thing about “What if you don’t know what the world needs?” Right back to the start, like what if you just don’t know what the world needs and the whole exercise I told you about, looking for what’s broken. Maybe that’s not working for you.
Well, okay. I should say it. Do both. Make sure you go through your day like, “What is broken that needs to be fixed by some company, some organization in the world?” Right?
But particularly from the service, what’s not being provided enough of out there? Not being provided in some important way that I feel like should be provided? Okay. But the other thing, that’s one exercise, your own observation and your own journaling. The other exercise, I highly recommend you do this.
Figure out what the world needs is to talk to as many people as you can about what you think is broken about the thing that you think is broken and observe their reactions. Are they also going “Yes! Yes! I also think that’s broken,” or are they like, “Okay, that’s interesting.”? Right? If they go, “Yes! Yes! I think that’s broken, too,” then, you’re on to something.
Talk to as many people as you can about the thing you think is broken, okay? And then, keep tweeking what you think is broken until you come up with something where, as you talk to people in this area, they keep going “Yes! Yes! I agree with you. That’s really broken and something needs to be done about that.”
That make sense? Okay. Alright, let me give you one more scenario. What if you are being paid for something that you don’t love to do? So, some of you out there have jobs or had businesses that you don’t really love and you want to have something that encompasses all four circles.
You want something you love, that the world really needs, that you can become great at and want to become great at, and that you are paid well for it. How would you do if you’re in the “You are paid for it” circle only? Let me say this. Don’t throw out the baby with the bath water. Please, if you’re in a job that’s filling your financial needs and you need that job, you need those finances, please don’t just quit if you don’t have a nice financial buffer up at least one to two years.
Okay. If you have a financial buffer of one to two years, and I think that, yes, if you quit and you are diligent and you’re willing to work hard and diligent at doing all four of these things, chances are can be good that you can make a full time living again doing what these four things are within a year. But even so, if you can get some coaching around doing it, you will ensure yourself to be able to do it faster. Generally speaking, don’t quit your job. Instead, use the funds from your job.
Use your income to fund the development of doing the thing you love. What I mean is basically, still do your day job and, by the way, even in your day job that you don’t like, you can learn to make it more tolerable. You can learn to have more internal ease in your day job. You can actually learn to love it. Just look at this video channel, youtube.com/ourhighestwork, this very video channel. Look for, I think it’s episode 50 something about finding joy in your daily work, okay?
Look for that. I will try to remember to link it in the notes for this video as well, but you really can come to a tolerableness and an ease even in a job you don’t like. There are ways to love what you do and you don’t like the people there. There are ways to find out how to keep doing your job without having to work with those people as much.
You can. Okay? So, don’t throw out the baby with the bath water and quit if you need those finances if you don’t have at least one to two years of buffer, of living expense buffer. Next, schedule non-negotiable time to work on this thing that you love by following the steps that I’ve talked about earlier in this video, okay? Alright. So, again, that’s really important.
What I mean by non-negotiable time is after you come back from your work day, your job that you don’t like, what are you using your time for in the evenings or the weekends? Most of us don’t use our time very well. If you are serious about doing your true livelihood, you need to be serious about how you manage your time. If you keep managing your time the same way as you always have been, you’re going to keep getting the same results you always have been which is you’ll be stuck in a job you don’t like. So, you’ve got to be saying, tell yourself “I am now willing to do something different so that I can get a different result. I’m now willing to be more excellent at my time management so I have a good chance at actually actualizing and realizing my true livelihood.”
That make sense? So, I think I’ve said enough for this episode and I really hope that you have found this to be beneficial. Let me know in the comments section, if you’re willing to, or you can contact me privately. Let me know what you appreciate about this episode. What idea really is something you’re going to try to apply?
So and also, I recommend that you join our free Facebook community to talk about the ideas in this episode or to share with people how you’re trying to implement this episode. Let us, the community, support you in that. So, until our next episode, remember the cosmic truth that you are loved more than you realize. You are cared for more than you can currently see. You are cared for, that your destiny is in perfect condition.
Your destiny, where you’re going to end up, is perfect understanding, creativity, and love. So, until then, until the next episode, be well. Keep your thoughts positive and keep your heart open.